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Selected work & projects
A cross-section of real work — platform builds, systems integrations, brand development, and digital products. Each project is a problem that needed solving.
Years Experience
Revenue Supported
Core Platforms
Featured Work
Selected projects
Real problems, real solutions — spanning eCommerce platform work, systems integration, brand development, and full-stack digital products.
Frog Bikes — Commerce Stack
Owned the full digital commerce operation at a specialist children's bike brand — spanning Shopify Plus, NetSuite ERP integration via a custom middleware layer, warehouse fulfilment, Klaviyo email, and the analytics infrastructure that tied it all together. Growth from zero to 500+ bike D2C per month in the first year.
DLL Group Digital Catalog
Designed and built a responsive digital catalog for healthcare vehicle exhibitions — optimised for iPad display environments and built to replace printed materials at trade shows.
FordPass Transformation
Led end-to-end research and UX strategy to reimagine how Ford dealers sell cars and manage aftercare — mapping customer journeys and identifying friction points across the full ownership lifecycle.
Fox Smart Finance
Full product build from zero: brand identity, UX design, and full-stack development of a finance tracking web app. Sole developer and designer from brief to live product.
Ankura Services
Built the complete digital presence for a new marketing services startup — brand identity, website, and go-to-market collateral — from initial brief through to live launch.
Calgary Brewing Co.
Created a distinctive visual identity and packaging system for a craft brewery — spanning bottle and can design, brand guidelines, and advertising materials.
Got a project in mind?
Tell me what you're working on — whether it's a platform build, a complex integration, or an operational problem that needs untangling. I'll tell you honestly if I can help.