About

Oliver Bagley -
Digital Commerce Lead.

I am an eCommerce Manager and systems lead with a focus on conversion, D2C growth, and making complex platforms actually work together. I connect the commercial goals of a business with the technical execution required to achieve them.

Most recently as eCommerce Manager at Frog Bikes, I owned the full commerce operation. This meant managing the platform (Magento), steering the CRO roadmap, running lifecycle marketing (Klaviyo), and bridging the gap between our internal teams and external agencies. By aligning our technical operations with our commercial strategy, I drove consistent D2C growth from ~25 bikes/month to over 450.

I tend to be the person who gets called when something needs to scale or untangling. Because I have an engineering mindset and am comfortable writing code myself, I can manage both the high-level P&L impact and the deepest technical integrations.

LinkedIn →

Location

Bath, UK

Status

Open to roles

Education

Digital Design BSc (Hons) 2:1, Brunel University London

Experience

2026 – Present

Remote

Freelance eCommerce Consultant

Self-employed

Translating commercial objectives into technical executions for scaling brands—optimising conversion and accelerating D2C growth.
Delivering deep-dive conversion and platform performance roadmaps.
Advising on systems logic, integrations, automation, and full-stack replatforming strategies.

2022 – 2026

Ascot, UK

eCommerce Manager

Frog Bikes

Owned the full D2C eCommerce operation, driving consistent sales growth from ~25 bikes/month to 450+ (peaking at ~900/month during peak season).
Led the re-platforming from NetSuite SCA to Magento 2, managing agency partners, internal stakeholders, testing, and QA/UAT.
Steered the CRO and lifecycle marketing roadmaps, using data-driven insights and Klaviyo automation to improve customer LTV and retention.
Acted as the product owner for the NetSuite–Alumio ERP integration, ensuring robust data flows for products, B2B/D2C orders, and inventory.

2018 – 2022

Marketing, Communications & Operations Manager

Union of Brunel Students

Managed digital and administrative operations across multiple venues, including EPOS, stock control and reporting processes.
Built internal tools and reporting processes to improve visibility and day-to-day operational control.
Managed website content, digital assets and communications, supporting campaigns and events across the Students' Union.

2016 – 2017

Marketing Executive

DLL (De Lage Landen) · Rabobank Group

Year-long placement covering email, CRM, campaigns and lead generation within a large corporate environment.
Built early experience in structured project coordination and stakeholder management.

2013 – 2014

Kent, UK · Remote

Web & Digital Marketing Assistant

Easy Networking Solutions

Managed website content and supported digital marketing activity for a hosting and server business.
Ran Facebook Ads and Google Ads campaigns, gaining early hands-on experience with paid digital channels.

Education

2014 – 2018

Uxbridge, UK

Digital Design BSc (Hons) · 2:1

Brunel University London · Includes industrial placement year

Hands-on degree combining digital technology and creative design, covering web design & development, UX/UI, digital marketing, computer science, interactive media, 3D motion graphics, and immersive/VR experiences.
Built a strong practical portfolio from year one, working with industry briefs and live projects through external company collaborations.
Final year major project: ideation, concept, design and development of a smart personal finance tracking website and app — linking to bank accounts via an Open Banking API to automatically generate spending overviews, budgets and financial insights. Predated the mainstream arrival of smart banking apps like Monzo and Revolut.
Completed an industrial placement year, gaining professional experience within the creative industries prior to graduating.

2007 – 2014

Sittingbourne, UK

Prior Education · A-Levels & GCSEs

Borden Grammar School

Skills & tools

Platforms