About

Oliver Bagley -
Digital Commerce Lead.

I build digital commerce systems - not just the storefront, but the whole stack. I'm drawn to the problem of making complex platforms and integrations actually work for real businesses: connecting the pieces, closing the gaps, and keeping things running as they scale.

Most recently as eCommerce Manager at Frog Bikes, I owned the full commerce operation: Magento 2, a NetSuite–Alumio integration, Klaviyo automation, custom front-end tooling, and D2C growth from ~25 bikes/month to 450+ consistently. I tend to be the person who gets called when something is broken, complex, or doesn't exist yet.

An engineering mindset shapes how I work - I'm comfortable at every layer of the stack, including writing the code myself.

LinkedIn →

Location

Bath, UK

Status

Open to roles

Education

Digital Design BSc (Hons) 2:1, Brunel University London

Experience

2022 – 2026

Ascot, UK

eCommerce Manager

Frog Bikes

Led migration from NetSuite SCA to Magento 2 - coordinating partners, handling business logic, testing, and issue resolution.
Became primary owner of the platform, NetSuite–Alumio integration, and core product data across D2C and B2B.
Built custom front-end features and CMS tooling in HTML, CSS, JavaScript, Hugo, and Bun.
Grew D2C from ~25 bikes/month to 450+ consistently; peak ~900 in November 2025.

2018 – 2022

Marketing, Communications & Operations Manager

Union of Brunel Students

2016 – 2017

Marketing Executive

DLL (De Lage Landen) - Rabbobank Group

2014 – 2018

Digital Design BSc (Hons) · 2:1

Brunel University London

Skills & tools

Platforms