Writing · 9 items
I wanted to play vinyl through my Sonos. Sonos doesn't accept line-in from a USB sound card. So I built a two-container Docker stack that grabs the audio, encodes it, and streams it out as a custom radio station.
March 2026
·4 min read
Most commerce problems aren't platform problems. They're integration problems - the messy, invisible layer between your storefront, your ERP, and everything in between.
February 2026
·6 min read
I was cleaning my keyboard one day and sent a dozen emails in the process. So I built a small macOS app that locks all input while you wipe down. One click to lock, hold a shortcut to unlock.
March 2026
·3 min read
Frog Bikes
Drove 1700% growth in monthly D2C revenue through platform optimisation, lifecycle automation, and conversion-focused development. Owned the full digital commerce operation at a specialist children's bike brand - platform, ERP integration, automation, front-end development, and day-to-day operations. Led migration from NetSuite SCA to Magento 2, built and stabilised the NetSuite–Alumio–Magento integration, and took full ownership of the stack from there.
2022–2026
DLL - De Lage Landen
Designed and built a responsive digital catalogue for DLL Group's healthcare vehicle exhibitions - iPad-optimised, replacing printed materials at trade shows.
2016–2017
Ford Motor Company
End-to-end UX research and strategy to reimagine how Ford dealers sell cars and manage aftercare - mapping customer journeys across the full ownership lifecycle.
University
University Project
Full product build from zero: brand identity, UX design, and full-stack development of a finance tracking web app.
University
Ankura
Complete digital presence for a new marketing services startup - brand identity, website, and go-to-market collateral from brief to launch.
Agency Work
Side Project
A free macOS utility that locks your keyboard and mouse so you can clean them safely. Built in Swift and SwiftUI, under 1MB, no accounts or telemetry.
2026